The Intentional Real Estate Agent Guided Journal | Written by Sarah Layton
The Intentional Agent, the first in The Intentional Guided Journal series was expertly crafted by renowned real estate copywriter and content marketing strategist Sarah Layton. Sarah works with real estate industry professionals to reverse engineer their ideal clients. The result is a more powerful business and brand that any entrepreneur would be proud of. She applies her vast experience in working within the real estate industry in residential real estate, property management, real estate title, and real estate law along with her advanced knowledge of psychology-driven copywriting to help real estate business owners go from dreamers to doers. In addition to providing her real estate content marketing services through BestRealEstateWriter.com Sarah is also a Star Contributor for Inman and various other publications. The Intentional Real Estate Agent is Sarah's masterpiece which is equal parts business planning, inspiration, motivation, and empowerment. Whether you have been an agent for 20 years or 2 hours, The Intentional Agent promises to transform the way you stake your claim in the real estate industry in a way no other real estate coach will.
What's Inside The Intentional Real Estate Agent Guided Journal
In each chapter of your journal, you will start with a lesson followed by a corresponding series of journal prompts and exercises. In fact, each chapter will walk you through everything you need to do to have a profitable, reputable, productive real estate business you can be proud of. Below is a brief breakdown of what you will find in each chapter of your Intentional Real Estate Agent Journal.
Chapter One: The Mistakes Of Others
Most real estate agents fail in the first five years. In this chapter, you will uncover the most common reasons why real estate agents fail and how you can avoid those same pitfalls.
Chapter Two: Your Why
In all of the excitement of starting your business, it can be all too easy to lose sight of what motivated you to become a real estate agent in the first place. In this chapter, you will get reconnected to your why and regain your hunger to climb the real estate ladder with new vitality.
Chapter Three: Your Agent Identity
Not all real estate agents are created equally. If you want to stand out from the competition, you need to clearly define who you are as a real estate agent.
Chapter Four: Your Unique Value
One of the biggest reasons that you face rejection as a real estate agent is that people do not understand the value in hiring you. In this chapter, you will uncover how to realize the unique value you bring to the real estate table and start eliminating all those rejections.
Chapter Five: Your Ideal Client
Perhaps the most valuable chapter in your journal! In chapter five you will learn why you must select a real estate niche then you will learn how to select the best one for you. Your entire career will be transformed by this career-making chapter.
Chapter Six: The Competition
Ready to completely crush your competition? Chapter six will show you why people choose your competitors over you and get them to stop.
Chapter Seven: The Website
Your real estate website can be your largest asset as a real estate agent and an unbelievable cash cow. In fact, this chapter will show you how to set it up, use it right, and turn it into a lucrative retirement plan.
Chapter Eight: The Broker
The broker you choose to hang your real estate license will have a significant impact on your career and your happiness as a real estate agent. Learn what to look for, what to avoid, and how to make sure your broker is the best one for you.
Chapter Nine: Your Brand
There is no denying that branding is mystifying and overwhelming as a real estate agent. In this chapter, you will learn how to see through all the branding smoke and mirrors to develop the most prolific real estate brand in your market. Everyone will ask how you did it.
Chapter Ten: Your Service Offerings
The services that you offer are a major key to your conversion rates as a real estate agent. Learn how to custom tailor your real estate services to be irresistible to buyers and sellers.
Chapter Eleven: Your Marketing
From the moment you decide to become a real estate agent you start getting bombarded with real estate marketing advice. The problem is that marketing strategies are not one size fits all. In this chapter, you will learn what you need to know to effectively market your unique real estate business in a way that will attract your ideal clients in your market and cut out all that other noise. If you want to maximize your marketing ROI you will come back to this chapter constantly.
Chapter Twelve: The Content
In the final chapter, your journal will show you how to transform your real estate website, blog, podcast, marketing materials, and all other content you need to fuel your real estate business.
If you have ever wished there was a way someone could just take you by the hand and show you how the most successful real estate agents got to where they are now, you owe it to yourself to get The Intentional Real Estate Agent Guided Journal.
They do not teach you how to actually build a real estate business when you are getting your license. Luckily, Sarah Layton will take you by the hand and guide you through every stage of assembling your real estate brand, marketing, website, social media, everything. Just as it promises this journal takes the guess work out of real estate!